Alpana Killawala on communications under six governors at the RBI
The former RBI comms chief speaks about the importance of strategic communications, courting the media, open mouth operations and altering a governor’s ‘rock star’ image
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Costa: communication was key during high inflation period
Chile’s central bank governor says explaining price rises to public brought new challenges
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Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
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sozig
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
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sozig
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
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sozig
Communications Benchmarks 2024 – model banks analysis
Additional breakdowns of the data highlight differences in emerging market and advanced economies
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sozig
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
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sozig
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
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sozig
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
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sozig
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
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