Traditional comms still a bigger focus than social media

Lower-middle income teams less likely to track external communications

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External comms impact gauged by trust and comprehension

Absolute numbers of appearances, social media engagement and market indicators rank lowest

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Facebook, LinkedIn, X are top social channels

Central banks see “interactions” as key metric for tracking social media

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Comms teams becoming less involved in key policy decisions

Early involvement appears to raise effectiveness in monetary policy communication

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