Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
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sozig
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
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sozig
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
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sozig
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
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Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
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External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
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Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
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Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
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ECB’s Cipollone positive about September rate cut
Data “confirms our direction of travel”, board member says
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Communications Benchmarks 2024 – model banks analysis
Additional breakdowns of the data highlight differences in emerging market and advanced economies
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